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Modular email design for newsletters and automations

A new responsive and dark mode compatible modular email design that now forms the basis of all Lucid Fox's marketing and automation templates.

Project Type: Modular Email Template

Involvement: Design & Build

Lucid Fox had recently rebranded and needed a robust email template that reflected their new brand and that would be flexible enough to allow them to create newsletters and automations.

I designed the template to be fun and playful like the fox in the logo and maintaining high standards of accessibility such as colour contrast, responsive layout and dark mode compatibility.

Blog Content

Central to their newsletter was the blog content area. Lucid Fox wanted a design that reflected their website design and we were happy to oblige!

The layout responds to smaller screens by stacking the articles vertically, thus retaining legibility.

Dark mode compatibility and responsive layouts cannot be ignored in modern email design.


Lucid Fox also use this template for automations and this example uses imagery that is fun and ties in nicely with the website. The message is clear and emphasizes who their audience is and what to expect.

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